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The Plough-Match with Praxair

Having fun at the International Plough-Match.  I attended these annual shows in support of our distributor: Praxair.

 

Each year we would attend the The Plough-Match with our national distributor Praxair.  This venue targeted the agricultural population.

As an outdoor show, despite what one might think, even the year of the "Mud-Bath" show was profitable.

These events were attended by the agricultural population, both commercial and public.  With the public it was fun to participate in and promote the community spirit often associated with major international corporate giants such as Praxair.  One promotion I developed at this yearly event was to give away apparel with a message that reinforced positive thinking:  they had to give me a good reason why they should receive a free item (and of course everyone was a winner).  Laughter, joy and sharing product knowledge were the themes of these presentations.
 

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The 1996 Plough-Match "Mud Bath"

 

PRAXAIR
 
 

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