The I.A.P.A. would host shows and conferences throughout
the year. I would assist my colleagues with their shows, and
they with mine. We did this attending distributor
presentations as well.
As with the participation in other expositions, we would determine
the theme and focus of our presentation. At the I.A.P.A. shows
we found that while conference attendees were in seminars it
was an opportune time to strengthen our brand image and
network among our industry.
It was exciting to craft our presentations blending it into
the current theme and focus of our company. With the drive to
find the right balance between Distributor and Direct selling,
these conferences were insightful in determining which
customers were focused on single-source purchasing. With this
valuable information we were able to add value to our existing
Distributor partnerships while ensuring we would maintain and
grow our market share.