Initiatives with Superior Glove

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PARTICIPATION IN THE AMERICAN INDUSTRIAL HYGIENE EXPOSITION 2000 EXPOSITION & CONFERENCES    This was the first time Canada (Toronto) hosted this esteemed annual event. At the time, our company was just starting to open markets in the USA, which made this the perfect venue for understanding and communicating our message to the target market. I was granted the responsibility for the entire presentation: 100%. I will always remember the words of one American visitor: "This is the best booth at the show". My colleagues were also enthusiastic about my performance. These two distinctions are my own-assigned awards in proof of my exceptional leadership (by example) and business skills. In determining our theme and focus, my colleagues and I would engage in conference call discussions (strategy, tactics, the customer: our target market, etc.). The final strategy was reviewed and enhanced with and by our Sales Manager and then the final presentation was implemented. The goal was to promote Superior Glove as not only the leading glove manufacturer in Canada ready to serve the demanding USA market, but also more importantly to get away from the "commodity" concept and demonstrate our versatility and understanding of related needs and presenting innovative solutions. Our sales representatives/specialists would be there to discuss and present solutions to their related problems. The back drop display had the variations of the styles we were promoting prominent with other styles positioned on the display and neatly boxed index style for easy access: well over 300 gloves. We also had many of the generic competitive style available for cost-effective comparisons. Out front, we had tables stationed to demonstrate the benefits of our feature gloves (in many sizes):  The Dexterityâ glove with a large tray of tiny screws, bolts, buttons, dimes (they loved the money part), fishhooks, particles broken glass etc.  The Suregripâ (and Dexterityâ) with small weighted boxes, paper and cardboard for them to test the gripping action.  The Nitrile impermeable glove c/w crushed ceramic grips (exclusive Canadian rights from Japan) with a painter's tray of motor oil and metal rods to test the new and innovative wet grip.  The Cool Gripâ and terrycloth product lines with a portable electric frying pan and stop-watch. Very effective to invite people to place their gloved hands on a frying pan set at 500 degrees Fahrenheit and time how long (25 seconds) they could keep it there.â  The full line of cut-resistant gloves including Kevlarâ and Spectraâ with sharp knives and broken glass. Wearing several layers of these gloves and striking the palm area with an exacto-knife was certainly show stopping which was a prime opportunity to engage in conversation. I crafted a survey, which would allow us to target them most effectively in the follow-up stages, and briefed my colleagues on the method of presentation. Our success rate in getting these professionals to participate was excellent. We also made certain that we had a large supply of gloves that would be useful in the visitors' home environment, and to further add credibility we would often speak to them in these terms as well. At the end of each meaningful conversation we would provide them with appropriate samples. The penchant to present Superior Glove in a favourable light in the North American market, also gave us the opportunity to shine with our previous, present and future Canadian customer base. It was amazing the amount of PPE cost-savings opportunities existed and we were in fine form to serve them and enhance our brand name.  This was a tremendous experience that allowed me to apply my previous related opportunity to produce a successful presentation.

Superior Glove Trade Shows: 

The Royal Winter Agricultural Fair with ISECO          The Plough-Match w/ PRAXAIR          I.A.P.A.

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