Throughout the six and a half years with Superior
Glove my personal growth in Territory management
expanded to include various geographic scopes: local,
regional, national, and international, in both
distributor/wholesaler and consumer markets. This
(industrial) sales process is one that once en route
to, at, and with the Customer, facilitates the
company's products and or services through to its
exhaustion and its post purchase analysis and brand
name values.
I am very grateful that Superior Glove was and is
committed to their customers. Representing our company
to major corporations, I was given whichever resources
necessary to serve the Customer, to ensure the
ever-growing foundation for successful partnerships.
When you have this essential trust in your abilities
placed upon you, the sense of ownership is strong. The
passion to provide respected counsel among the Quality
Teams c/w prototypes and data, ensure proper delivery
while respecting lead times and effectively promoting
and building our brand names was always at the
forefront of our investment. "The freedom to do whatever it takes"
warranted me to share with industry (versus Customer
specific) counsel on specialized hand and arm
protection. In the same light this freedom also
required me to drive through snowstorms to ensure
timely delivery and keep their production lines
running.
Just as a company's output or product(s) and or
service(s) is the sum of it's total inputs and
processes, so too is creating an exceptional flow of
the sales process in relationship and account
management: very important in adding value and
solidifying partnerships. People buy from you because,
one, they like you, and two, they know you will
satisfy their related need(s). As the liaison with the
Customer it is essential in understanding their needs
and to learn about their processes and it's relation
to your product offering(s). Part of my mission was to
maximize value by providing counsel to best utilize
our product(s) and to communicate this information to
those decision makers in the partnerships.
While relationship management is an integral part
of account management, to develop and ensure the
epitome of a healthy long-term partnership, I made it
my focus to influence and instill a high degree of
trust in myself and in Superior Glove: Trust in terms
providing the perception that Superior Glove would be
an essential and valuable part of their process(es).
In this way I believe that one can firmly entrench
oneself into the account. My experiences with Ford,
Honda, and Magna accounts also encouraged
brainstorming sessions which would lead to out-of
the-box thinking.
This "sale-ing" adventure was, and is, on the
leading edge. It is estimated that 65% of PPE
(Personal Protection Equipment) is hand and arm
related. Working in companies with resources of
multi-million and multi-billion dollar companies
enables us to tap our marketing initiatives into the
organizational synergies, which is vital to building
momentum. The primary emphasis of my cost-savings
vision was that these resources were, in a sense, ours
to effectively utilize for the benefit of our
companies. To access our company's resources I had to
report my findings first to the Superior Glove
management , and then if necessary our prospective
actions to the Customer's management and related
personnel. Knowing our capabilities and understanding
the costs of utilizing our resources allowed for
promoting these prototype developments and trials.
Sales responsibilities included finding innovative
ways to assist our customers' in their quest for
cost-savings, which provided us with the vehicle to
add-value in our supply relationships, and thus help
us in to gain the crucial competitive edge.
In the spirit of teamwork, Superior Glove delivered
an effective sales process, while sharing our
specialized product and process knowledge and
resources. The team depended on me to report valuable
customer and market information and ensure "loyal"
customer relations. Our customers' Cost-savings Team
relied on me to contribute in discussions and provide
the resources of Superior Glove to respond to
addressing their needs.
In my Customer relationships I encouraged an
open-door-policy: my door was always open (24
hours/day/7days/week/year). While our products were
gloves and related PPE, we were really selling the
benefit of supplying them with resources that could
determine their production levels and in fact becoming
a determinant of keeping their production lines going.
This dedication of ensuring this together with my
genuine desire to help achieve related cost-savings,
endeared me with the Customers. Signs of this would be
when they would advise me of competitive information:
a threat or an opportunity.
While other account maintenance responsibilities of
inventory control, accounts payables etc. were also
part of the learning, one concept was reinforced
within my values as they relate to the successful
sales process. I have seen instances in industry where
employees will retain customer information to either
hide unsuccessful tactics or in an attempt to maintain
their "power- position". If for example things do not
turn out the way you had planned or wanted, then it is
best to bring it forward and deal with it, as a team,
and now sooner than later. My style was and is to
advance communications between all parties.
It was always central to my activities to
strategically disperse information that was critical
to the growth of the company (and the Customer when
warranted): The company must be strong to provide the
supply resources. In this environment the all-win
mindset could be encouraged and
realized.