Being the company's field representative it was a part of my marketing vision to capitalize on free publicity and public relations. Initiatives included:

Generated national exposure with our new Dexterity glove while promoting our partnership with one of Canada's leading electrical distributors in their customer newsletter (cost-savings article link)

Selected national product lines and creating a four page layout for the Unisource Canada catalogue: created with their graphics supplier

Communicated new product launches to the industrial safety market: One (large) page write-up complete with colour photo promoting the benefits of our domestically-made Cool-Grip high heat glove in the Canadian Occupational Safety Magazine

Created and distributed posters (Corel Draw) to promote recycling and reconditioning of gloves

Participated, with an unlimited supply of gloves of course, in an Earth Day Community Clean-up in the Oakville, Ontario area

In my sales and marketing endeavours, I am continually keeping my eyes open to take advantage of cost-effective means of communicating the quality and availability of our product offerings.