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ENVIRONMENTAL DRIVERS	Target Market Analysis			P R O D U C T
INDUSTRY ANALYSIS				P R I C E
COMPETITIVE ANALYSIS				P R O M O T I O N
TARGET MARKET ANALYSIS				P L A C E / D I S T R I B U T I O N
FINANCIALS		Back to Business Plan		TECHNOLOGY

We want to understand not only the customers but also with everyone with whom we have interactions with.  It is therefore recommended that we conduct a needs analysis of each relationship.

Determine what the hot buttons are for each - what will influence motivation to encourage trial, repeat purchases, brand awareness and  loyalty, etc. within each of the relationships`.  For example Mark Mueller Agencies  recognizes that in the child care industry the primary hot button is how most everyone is geared to "shining love".  Thus because this is an action verb our central focus is to endear ourselves with the industry participants based on this leadership trait admired in the industry.

To best understand our target market MARKET RESEARCH is often conducted; quantitative  (surveys) and qualitative (in-depth interviews) data is collected.

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