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ENVIRONMENTAL DRIVERS	Technology			P R O D U C T
INDUSTRY ANALYSIS				P R I C E
COMPETITIVE ANALYSIS				P R O M O T I O N
TARGET MARKET ANALYSIS				P L A C E / D I S T R I B U T I O N
FINANCIALS		Back to Business Plan		TECHNOLOGY

Understand how technology influences and is a part of your product  and service offerings

Technology makes it easier for your customers (and relationships) to secure and use (facilitate) your product offering

Again look at how technology (Internet, EDI, JIT, etc.) has influenced the various elements of the marketing Mix or Plan

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