mtmsales.com          MTM's Marketing Services          e-Library          e-Library - Business

ENVIRONMENTAL DRIVERS	Marketing Mix PROMOTION			P R O D U C T
INDUSTRY ANALYSIS				P R I C E
COMPETITIVE ANALYSIS				P R O M O T I O N
TARGET MARKET ANALYSIS				P L A C E / D I S T R I B U T I O N
FINANCIALS		Back to Business Plan		TECHNOLOGY

The following are the elements of the PROMOTIONAL MARKETING MIX:

Advertising:  measure for effectiveness

Personal selling:  human interactions.  Most expensive yet most effective method of marketing.  Discipline of sales force management

Sales Promotions:  coupons, trade shows, etc. to encourage trial or repeat usage, brand awareness and loyalty

Public Relations:  The industry is the sum of it’s parts and each one of us can by choice become a part of whichever is our choice.  As "specialists" participating in the industry can be an excellent method of achieving low-cost marketing

Publicity:  structured or unstructured

 mtmsales.com          MTM's Marketing Services          e-Library          e-Library - Business