mtmsales.com
MTM's
Marketing Services
e-Library e-Library
-
Business
|
Marketing Mix PRODUCT |
P R O D U C T | |||
| P R I C E | ||||
| P R O M O T I O N | ||||
| P L A C E o r D I S T R I B U T I O N | ||||
| FINANCIALS | TECHNOLOGY | |||
Product or Service are DYNAMIC (constant change)
consider UTILITY VALUE
Needs Analysis of Target Markets and Relationships
Features (the bell and whistle) and Benefits (what it does for you)
Competitive Advantages: conduct a Strengths, Weaknesses, Opportunities, and Threats Analysis (S.W.O.T.) of your offer
All of the above vary within different relationships
Relationships: It is their perception that gives the “buy-in”
Suppliers include Raw Material Manufacturers or Wholesalers, Advertising Representatives, Consultants, Industry Representatives, etc.
Customers include Employees, Companies, in fact anyone you want to sell to. Potential customers can be anyone whom you meet.
Competitors: What you create will ideally impact their offer
Partnerships: Want to maximize synergy - virtual corporation/collaboration
Industry Contacts: Maximize marketing efforts - PR & Publicity
|
Marketing Mix PRODUCT |
P R O D U C T | |||
| P R I C E | ||||
| P R O M O T I O N | ||||
| P L A C E o r D I S T R I B U T I O N | ||||
| FINANCIALS | TECHNOLOGY | |||
mtmsales.com MTM's Marketing Services e-Library e-Library - Business