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ENVIRONMENTAL DRIVERS	Marketing Mix PLACE			P R O D U C T
INDUSTRY ANALYSIS				P R I C E
COMPETITIVE ANALYSIS				P R O M O T I O N
TARGET MARKET ANALYSIS				P L A C E / D I S T R I B U T I O N
FINANCIALS		Back to Business Plan		TECHNOLOGY

Place refers to the channels of distribution that are employed to deliver the products and services to the customer(s).  For example:  retail, field selling, telephone solicitation, mail-order, internet, etc.  Factors such as logistics and the administrative processes must also be considered.

Piggy-backing each of the business plan segments and that of partners is an effective start-up consideration.  Examples would be to have flyers delivered with other company's literature or sharing a portion of a trade show booth.

Maintain awareness and constantly challenge oneself for innovative modes of distribution (out-of-the-box thinking).  Look at how technology has influenced distribution methods (Internet, Electronic Data Interchange (EDI), Just-In-Time (JIT), etc.).

Relationship management also includes those interactions with agents involved in the selected channels of distribution.

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