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ENVIRONMENTAL DRIVERS	Industry Analysis			P R O D U C T
INDUSTRY ANALYSIS				P R I C E
COMPETITIVE ANALYSIS				P R O M O T I O N
TARGET MARKET ANALYSIS				P L A C E  o r  D I S T R I B U T I O N
FINANCIALS		Back to Business Plan		TECHNOLOGY

We want to understand the current evolution of the industry or industries one is operating in.  The purpose is to create awareness of current trends and with this knowledge (Environmental Drivers) recognize current and future trends to effectively manage Business Plans.

In understanding how the industry and industries function our limited resources can be cost-effectively directed for maximum gain.  For example with the trend of Lift Trucks increasing to AC Electrical Supply, if the the company supports this then the strategy must be adopted, supported by tactics, that reflects this.

With the internet enhancing our accessibility to information industry's can be studied from many perspectives.  One internet presentation:  www.manufacturing.net offers free industry newsletters with current information.

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