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ENVIRONMENTAL DRIVERS	Competitive Analysis			P R O D U C T
INDUSTRY ANALYSIS				P R I C E
COMPETITIVE ANALYSIS				P R O M O T I O N
TARGET MARKET ANALYSIS				P L A C E  o r  D I S T R I B U T I O N
FINANCIALS		Back to Business Plan		TECHNOLOGY

In conducting the analysis we want to learn to understand the current evolution of the industry or industries in terms of competition>.  Technically one could do a business plan as it would be presented by the competitor: to present the view that one would believe they are following. What drivers are they focusing on.  Study each of the competitors in terms of marketing plans, strategies and tactics. This information will assist you in crafting the business plan. Look for needs and or potential needs that are not being met.  It has been proven that first to market receives the lion’s share.  Always want competitive advantages.

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